Visit a different Pelikan website:

Corporate Profile

About Pelikan International Corporation Berhad

Pelikan International Corporation Berhad (“Pelikan International”) is a public listed company on the Main Board of Bursa Malaysia Securities Berhad. On 8 April 2005, Pelikan International acquired Pelikan Holding AG and Pelikan Japan K.K. through a reverse takeover and successfully transformed its business from logistics and related services into the manufacture and distribution of writing instruments, school stationery, art and hobby products and office supplies. Formerly, Pelikan International was known as Diperdana Holdings Berhad. Pelikan International owns the global business of Pelikan including the brand and distribution rights. Today, Pelikan International is helmed by Mr. Loo Hooi Keat as the Chief Executive Officer, with operations spanned across 5 continents supported by 5 manufacturing facilities and 22 owned sales & marketing offices, including the Malaysian operations.

Since its listing, Pelikan International has been consolidating the Pelikan business by reunifying the brand and companies whilst at the same time, expanding its business geographically and building brand awareness. In March 2010, Pelikan International acquired the majority equity stake in Herlitz AG (now Pelikan Group GmbH (“PGG”)), a stationery company in Germany. Based in Berlin and founded in 1904, Herlitz is one of Europe's leading manufacturers and distributors of quality products in paper, office and stationery, as well as papeterie products. The company manages the brands "Herlitz" and "Susy Card". More about the high quality and trendy products of Herlitz can be found here


Our Pelikan mision is to be globally recognized as a market-leading brand offering a range of products that reflects the highest standards of quality, innovation and timeless German heritage. We aim to create products that inspire creativity and imagination, encouraging people to express themselves in diverse ways, be it through painting, writing or drawing. We hope through the continuous support, commitment and passion from our employees, investors, shareholders and business partners, we will be able to achieve the Pelikan vision of becoming the most recognised global brand offering the highest standards of German quality products.

“To generate value for its shareholders, Pelikan is dedicated to creating products of enduring quality. Products that go beyond mere function and genuinely enhance the user’s experience. Products designed in joy to be used for the joy of expression.”

Mr. HK LooChief Executive Officer of Pelikan International