Strong brands in
one family.
Pelikan Group

These brands now provide a wide range of services to all customers.

Pelikan Group

Pelikan Group GmbH is headquartered in Berlin and is a leading brand-name company of quality paper, office and stationery supplies. Its product range features more than 12,000 items, from pencil sharpeners and napkins to school bags and high-quality writing instruments. The attractive and diverse range of products is divided into the segments Writing/Painting/Crafts, Office, School Bags/Bags/School Rucksacks, Premium Writing Instruments and Greetings/Gifts/Decorations.

In addition to these product portfolios, Pelikan Group GmbH also owns a services company that provides logistics solutions. The Pelikan, herlitz, Susy Card and Geha brands are at the heart of the company. In particular, the Pelikan and herlitz brands enjoy a high level of brand awareness in Germany – more than 90% (in-house Dialego study, brand awareness in 2013/14) – and are among the best-known brands in the stationery business throughout the world.

The international manufacturer of branded products with a long, rich company history spanning over 100 years is today a global player with 18 local subsidiaries and sales companies in Germany, Argentina, Colombia, Mexico, Belgium, Switzerland, Italy, Spain, Poland, Hungary, the Czech Republic, Slovakia, Bulgaria, Romania, the United Arab Emirates (UAE), Japan, Taiwan and Malaysia. The Pelikan group operates production sites in Germany, Mexico, Colombia and Poland. Its products are supplied to nearly every country in the world.

Managing Directors: Hooi Keat Loo, Claudio Esteban Seleguan


From March 1, 2014 on, the company Pelikan will be taking over the distribution and marketing activities of the company Herlitz PBS AG for Germany and Austria. Alongside with Pelikan and Herlitz, the brands Geha and SusyCard top off the product line of the Pelikan Group.

These brands now provide a wide range of services to all customers

Our brands:

For a better insight into the brands of the Pelikan Group, please click on the appropriate logo: