Mission, Vision & Values

The principles of the Pelikan Group and the lived corporate culture behind it, connect us worldwide.

Mission, Vision & Values

Strong values for the future.

The foundation of our business success lies in the strategic direction, the high performance of our employees and the achievement of our goals.

To ensure future success, it is important to us that the entire team of the Pelikan Group shares an equal understanding of our company goals. At the heart of this lie our formulated principles around MISSION, VISION & VALUES.

A shared mission and vision as well as actively lived values create a sense of solidarity and purpose - and form the basis for our day-to-day internal and external work.

The principles of the Pelikan Group and the lived corporate culture behind it, connect us worldwide.

Vision

  • To be a successful, profitable and brand focused company operating worldwide.
  • We create products desired and loved by our consumers.
  • We are a culturally diverse international family of talented and motivated people who share one vision and strives towards the same goals.

Mission

  • Our trusted brands are daily companions.
  • We are an internationally operating company with German roots.
  • With passion and expertise we create products and solutions that fulfil consumers needs.
  • We are commited to create value for our shareholders and customers.